Ellana: Recently there has been a lot of news with regard to products made in China. I think our aim as a news organization is to try and get at the heart of the story by reporting inside and outside of China. As an individual and someone living in Hong Kong I am a consumer of Chinese products. Like many people, I try to stay informed and be a smart consumer. 

EO: Chinese officials have criticized western media and maintain that their coverage is not objective and is far from the truth. In your opinion, how could CNN, a foreign media, guarantee its accuracy when it observes, records, and perceives events happening in China? Will CNN serve as a spectator and stick to an external angle or will it try to localize its angle to understand the logic of the Chinese society?  

Ellana: CNN is an organization that is more than 25 years old. We are reaching more than 220 million households and hotel rooms in over 200 countries and territories. If we didn't report the news accurately, we wouldn't have that kind of reach. There is no particular coverage policy set only for China.  We have a long history here.  We set up our Beijing Bureau in 1986 and our journalists there keep us informed of what is happening on the ground.  

EO: At present, Chinese government has guaranteed more space and flexibility to foreign media than to domestic ones. We would like to know how CNN perceives China’s media market. Does CNN have any strategic plans over China’s media market over the long term?  

Ellana: We have been very pleased with the access we have been getting through this new type of flexibility. And I believe our coverage will be richer for it. As you may know, we have interviewed gold medalist diver Guo Jing Jing. She's an absolute star and we were able to spend a day with her during her training. We were able to see just how this hard working athlete is preparing for one of the most important games of her time. As for our long term plans -- I think you need to understand where our roots were sprouted. As I mentioned, we were one of the early news organizations to set up a bureau in Beijing. We have been here since 1986 and we plan to stay. And I'd like to highlight that we've been coming back to China for our weekly live programs since 2005. This is our 3rd year. We broadcast live from Beijing in 2005, Shanghai in 2006 and now return to Beijing in 2007. And we hope to see you again in 2008.