China's Contemporary Art Meets Luxury Brands

By English Edition Staff
Published: 2008-11-24

China's Contemporary Art Meets Foreign Luxury Brands
Western luxury brands like Dior, Cartier, Hennessy and Martell have become increasingly involved in art awards ceremonies and large-scale art exhibitions in China. In a recent example,“Christian Dior and Chinese Artists” showed off contemporary Chinese art at Artron Gallery in Beijing. Pictured is an oil painting and an incomplete sculpture by Zhang Xiaogang, portraying a factory worker, farmer, merchant, student and soldier in the Mao era.
However, He Guiyan, an art critic, said domestic artists were often fettered down by these foreign sponsors, and as a result, their art was detached from China's real culture.