In 2003 Mark Fischer took over the NBA's fledgling China operations. By 2008, he'd taken the league's China office from a two-man operation to a staff of 80. In 2010 he went to work for Ultimate Fighting Championship (UFC) and is now trying to bring the mixed martial arts league into China. In this episode we talk about Mark's work with both leagues, general sports promotion in China and a bit about China's unique business culture.