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Sponsoring Athletes from "Neglected" Nations

2008-08-29
Can't keep up with global big names in securing sponsorships for glamorous Olympics athlete teams? Why not reach out to countries like North Korea and smaller African nations?
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Tags:  olympic  marketing  advertising
Posted in:Economics

Ambush Advertising in the Olympics

2008-08-07
A grassroots Olympic committee advocating to reject monopoly and promote creative marketing has come up with a Top 10 billboard, which honors non-official Olympic sponsors who gain in market share in the run-up to the Games.
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Tags:  marketing  sponsor
Posted in:economics

The Olympic Ticket Frenzy

2008-08-05
Neither lucky in lotteries nor patient enough to endure queueing for days, many Olympic ticket hopefuls have turned to online scalpers, who are making off with outrageous windfalls.
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Tags:  e-commerce  internet  olympic
Posted in:economics

Gearing Up for 4 Billion Viewers

2008-07-31
In China, all live telecasts used to have a 30-second delay to prevent slips, but during the upcoming Beijing Olympic, state broadcaster CCTV will for the first time in history hold a truly live feeding.
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Tags:  media  olympic  sports
Posted in:economics
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